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Integrated Marketing and Message Delivery Case Studies
Four Case Studies(EMC, Raytheon, Becton Dickinson, Oracle)
Magazine and e-Newsletter
Media Kit - 2008 - Details on ad sizes, rates and magazine profile
Editorial Calendar - 2008 Editorial Calendar - Topics - Themes
Writer's Guidelines - Do you wish to write an article?
Reader Survey - Reader Demographics (Based on survey responses from over
4,600 readers)
Web Site Statistics
- Summary November 2007 through April 2008 Unique Visitors
Web Site Statistics
- Detailed stats for December 2007
Subscribe to the Homeland Defense Journal & e-Newsletter
View/search current or past issues of Homeland Defense Journal on-line
To obtain a copy of our most current BPA Statement, please send your
request to Don Dickson, Publisher at ddickson@marketaccess.org
Training Workshops and Conferences
Download security conference and training workshops schedule for 2008
Download acquisition and government business management training schedule
for 2008
Learn about our video training - Introduction to Government Contracting -
Four hour video training course for government & government contractors go
to www.governmenthorizons.org
Book Publishing
Go to the web site for our award winning
Integrated Physical Security
Handbook to learn more and read the ASIS review.
Go to the web site for our newest handbook release - Comprehensive Guide
to Small Business Contracting
(Coming soon)
Market Research & Surveys
Download our most recent survey of U.S. Ports Security Requirements
Download our survey of state emergency management executives on the
subject of pandemic readiness
Homeland Defense Journal
Innovative Solutions
Homeland Defense Journal was formed to provide market research, marketing and event
support to companies selling to U.S. government (Federal, DoD, State, Local)
Today, we provide an integrated set of tools and services to deliver our
client's message to their targeted market.
WE WERE THE FIRST TO
Develop marketing programs for industry clients on an emerging new market
called homeland defense (November 1999)
Produce a Homeland Defense conference (April 2001)
Produce, at the request of the White House, Governor Ridges first
briefing to industry (Oct 23, 2001)
Publish a national trade magazine directed at homeland security - Homeland
Defense Journal (Jan. 7, 2002)
Provide national coverage of federal grants to state and local governments
in support of homeland security
Author the definitive handbook on building security
Produce training courses and conferences all directed at security for
government and corporate entities
TODAY ...
We produce more than 100 training courses and conferences with an expected
attendance in 2008 of more than 9,000 from government and industry. We teach
these courses in three sectors:
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Government Best Practices (contracting, acquisition, document management,
etc.)
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Homeland Security (physical security, grants, GIS, COOP)
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Medical Disaster Planning and Government Medical R&D
We publish the leading homeland security trade magazine Homeland Defense
Journal
Our Web site experiences an average of over 50,000 unique visitors each
month.
We develop innovative branding and product awareness campaigns for such
leading companies as Oracle, Raytheon, SAIC, Lockheed Martin, CISCO, Bearing
Point, ESRI, Booz Allen & Hamilton, Fujitsu Scanners, and many others
We conduct nationwide surveys and market research for clients to help them
find leads, buyers and gain unique insight into their target markets.
RESOURCES...
We have been/and are under contract to several companies looking for
innovative, highly leveraged approaches to accomplish the following:
Find their target market and through a professionally conducted survey
learn their target markets needs, wants and plans
Deliver their brand and new product message to a very targeted audience
Create a special report, authored by Homeland Defense Journal that
delivers information viewed as high value to a target audience. Then, we
wrap their information around this special report. We drive their targeted
market to the report, have them subscribe and turn over the subscription
information to our client as leads
Showcase their message in a professional trade magazine read by government
leaders at all levels of government
Create custom conferences and training courses that project your solution
in a leadership framework to your target market, such as grants
Use our extensive e-mail databases, media outlets magazines,
e-newsletter, dedicated training courses to support their objectives in a
cost effective manner
To learn more about our products and services, contact Brian Lake at
blake@homelanddefensejournal.com or
703-412-9287 x225.
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